Abec’s Small Business Review…May, 2010
Dream Wedding Ceremony
By Jessica Luther
“I always make sure I have tissues, because if the couple start to cry, I may just join them!” Sally Street laughed, referring to her work at Dream Wedding Ceremony as a wedding officiant.
She created the business to cater to couples who wish to marry outside of the confines of a specific church, by performing ceremonies that are civil, spiritual, cultural or interfaith in nature. Sally said that she is personally deeply spiritual, but doesn’t prescribe to a particular religion.
“I have performed wedding ceremonies that integrate cultures, faiths and traditions from all over the world,” she explained. “Many times couples feel pressured to belong to a certain church or even go through a conversion to get marred. It’s important to me to honor them where they are now.”
Sally has had a lifelong interest in matters of the heart. In middle school, she took a class called the Art of Loving, based on the book by Erich Fromm; she loved the class and felt a connection to the topic. However, after graduating with a bachelor’s degree in business administration from Saint Mary’s College at Orchard Lake, she spent the next 17 years working at a high-pressure job in corporate America. As time went by, she maintained her interest in love and relationships and decided she wanted to follow that passion.
“For years, I was making a lot of money, but it didn’t speak to my heart,” she said.
She became an ordained minister through Pathways of Light, an interfaith church, and began occasionally performing wedding ceremonies for friends. She was still working long hours at her day job and it limited her ability to pursue her “love of love,” as she calls it, full-time. She did find time to open and run Dining with Singles in 2000, a singles club for which she ran singles events and dinners in Metro Detroit, Traverse City and Toledo. Working 80 to 90 hour weeks became too much, however, and after a few years she discontinued the club.
When the mortgage industry where Sally had been working took a plunge a few years ago, she saw it as a signal. She left the corporate world completely and, in early 2008, started Dream Wedding Ceremony, a culmination of all she had learned and all she was passionate about. With experience in and a love of public speaking, she works with couples who are getting married to help them prepare vows, conduct rehearsals, and plan what they truly want for their wedding ceremony. Her niche, she explained, is world wide wedding traditions, having performed weddings from many different cultures and faiths.
“I’ve married a Shiite Muslim to a Buddhist, with a candle lit in the middle of the room as they took their seven steps around the fire, making their vows, and a Scottish couple with a bagpiper leading the procession,” she described. “Whether there is religion involved or not, I want to create beautiful ceremonies.”
Sally is now also offering full-service packages through Dream Wedding Ceremony: from the cake, to the photographer, to the limo service and even in providing the venue and banquet menu, Sally will be able to create a wedding day customized specifically for each couple. In the time she has spent working with couples, she understands how to make each ceremony special. Even for couples who are terrified of public speaking, she finds out what their real feelings are and makes sure it comes through in the ceremony. Though she has been trained through the Relationship Coaching Institute, it is really through her own spirituality that she has found her calling.
“I also like to stay in touch and see where the couples are in their lives, especially when some of my brides are having babies,” she said. “Even though I’m not getting wealthy in this business, my life is very rich from doing what I love.”
If you found this story interesting, informative or inspiring please let Sally know! You may contact Dream Wedding Ceremony at 248-760-2400 , email email@example.com, or visit her website at www.dreamweddingceremony.com.
Renaissance Style Wedding Performed by Sally Ann Risser
From The Ann Arbor News